ecton raises seed round from General Catalyst with participation from its returning investors, UpWest, LionBird, and Clocktower.

👊 Hello world! We’re thrilled to announce the launch of ecton - a modern savings and spending wallet for healthcare expenses.

Americans are more worried about the cost of being ill than actually becoming ill —leaving providers to deal with the consequences.
Patients are increasingly enrolling in high deductible health plans and are not adequately prepared for their healthcare spend, leading to financial toxicity (the negative impact that medical expenses have on patients’ quality of life) and delayed care. Without scalable remediating solutions, providers are forced to take on both the role of financial counselors and collectors, often losing trust with their patients.
The healthcare financial journey for patients is awful—digital wallets can help drive change
We are introducing a modern medical wallet that allows patients to shift from condensing their health budgeting decisions within the open enrollment period, when they typically lack relevant contextual information, into more dynamic and consistently evolving processes that match real time financial information with pioneering financial solutions. The entire experience is wrapped with a digital financial counselor, leveraging generative AI, to elevate patient financial health by providing 24/7 conversational support (for example, financial education and contextual guidance).
💡 Digital wallets are the preferred way for Americans to pay for products and services - and this trend shows no signs of slowing down. Fundamentally, wallets are intelligent technological layers that can connect contextual data with payment options to enable seamless and insightful checkout. |
![]() |
Fostering patient financial relationships
The ecton wallet is white labeled for providers with the ability to fully customize the experience. We are excited for the opportunity to help regain lost patient loyalty by truly embracing the flywheel between patient physical, mental, and financial health.
Prior to founding ecton, Gil and I built and scaled software and financial companies to help millions of Americans make better sense of their data and be more resilient with their money. We have witnessed firsthand how innovators from the travel, real estate, and even retail industries, who nurtured longitudinal financial relationships by using wallets, gained significant loyalty from their customers.
We are humbled by the overwhelming interest in our efforts to bring this vision to the healthcare industry and are committed to making ecton the default engine for all consumer-obsessed providers, employers, and payers who seek to gain trust and help patients be financially healthier.