Last updated: November 2024

 

Ecton Labs Ltd. and our affiliated entities (collectively, “Ecton,” “we,” “us,” or “our”), uses certain web
monitoring and tracking technologies, such as cookies, beacons, pixels, tags, and scripts (collectively,
“cookies”). These technologies are used in order to maintain, provide and improve our website and
platform (the “Services”), to optimize our offerings and marketing activities, and to provide our visitors
and users (“you”, or “your”) with a better experience.
This Cookie Policy contains information on Ecton’s cookie practices. If you are unable to find the
information you were looking for, or you have any further questions about the use of cookies on our
Services, please email privacy@ecton.io.
For more information about our general privacy practices, please visit our Privacy Policy at https://www.ecton.io/privacy-policy-app. 
1. WHAT ARE COOKIES?
Cookies are small files containing a string of characters that are stored through the browser on your
computer or mobile device (for example, Google Chrome or Safari) when you visit a website. You can
think of cookies as providing a so-called memory for the website, so that it can recognize you when you
come back and respond appropriately.
Cookies may be set by us (first-party cookies) or by third party providers who work with us (third-party
cookies), either for the duration of your visit (session cookies) or for longer periods (persistent cookies).
The length of time a persistent cookie stays on your device varies between cookies.
Please note that our access and control over such third party cookies, beyond the scope of our services,
is limited and subject to such other websites, services and providers’ own terms and policies.
You are not obligated to accept all Cookies in order to visit our website, however, enabling Cookies may
allow for a more personalized browsing experience and is required for most of our Services to work.
2. WHAT COOKIES ARE BEING USED BY ECTON?
Cookies, both first and third party, are typically categorized as one of the following:

• Strictly Necessary Cookies: these cookies are necessary to provide you with our Services and cannot be disabled.

• Performance & Analytics Cookies: these cookies are used to enhanced the functionality and personalization of our Services. Without those cookies, certain functionalities will not be available.

• Functional Cookies: these cookies are used for gathering analytics data on how you interact with our Services so we can improve their performance accordingly. Without those cookies, our ability to better ourselves and improve your and others’ experience will be reduced.

• Marketing Cookies: these cookies are used to make advertisements more relevant to you. Our advertising partners may use them to learn about your browsing habits (including your visits to our Services, the pages you have visited and the links and advertisements you have clicked) and other unique identifiers that may help identify you and your interests, in order to retarget you and serve advertisements that are relevant to you (for example if you look at one page on our Services, an advertisement may be delivered to you regarding our Services on other sites, for products referenced on that page or for similar products and services).

3. HOW DO WE USE COOKIES?
We use cookies to help our website and online pages work, or work more efficiently, as well as to
provide us with various information on your interactions and activities with our website and online
pages.

Our use of functional and analytics cookies aims to monitor, study and analyze the use of our Services, and how we could improve individuals’ user experience and continue improving our offerings and the overall performance of our Services; to explore and pursue growth opportunities by facilitating a stronger local presence and tailored experiences.
Our use of marketing cookies aims to facilitate and optimize our marketing campaigns, ad management and sales operations, and manage and deliver advertisements for our products and services more effectively, including on other websites and applications.
We may combine non-personally identifiable information collected through cookies with other Personal Information that we have about you to improve your user experience, for example, to tell us who you are or whether you already have an account with us.
We may also supplement the information we collect from you with information received from third
parties in order to enhance our Services, or to offer you information that we believe may be of interest to you.
Where we use Cookies to collect information that is personally identifiable or that can become
personally identifiable if we combine it with other information, our Privacy Policy will apply in addition
to this Cookie Policy.
4. HOW CAN YOU CONTROL COOKIES?
Under some US data protection laws, like the California Consumer Privacy Act (CCPA), our sharing of
certain internet activity and device information with third parties through cookies may be considered a “sale” or “sharing” of personal information for targeted advertising. We do so in pursuit of the business and commercial purposes described in section 3 above.
For the purposes of the CCPA, in the last 12 months we have "sold" or "shared" (for targeted advertising) Internet or Other Electronic Network Activity Information, Geolocation Data, and Commercial Information with our analytics and advertising partners.
You may opt out of all Cookies that may result in a “sale” and/or “sharing” of your personal information
for targeted advertising in the following ways:

• Click the “Do Not Sell or Share My Personal Information” link in our cookie banner and check the box next to “Do Not Sell or Share My Personal Information”, then click the “Save My Preferences” button.

Please note: If you visit us from a different device or browser, or clear Cookies, then you need to return to this screen to re-select your preferences.

• Set the Global Privacy Control (GPC) for each participating browser system that you use to opt out of the use of third-party Advertising Cookies (instructions on how to download and use GPC are available here).

• Access your privacy settings by clicking the three dots on the right-hand side of the platform and selecting "Your Privacy Choices". This action will navigate you back to the cookie banner where you can adjust your preferences regarding the sale and sharing of your personal information.

 

In addition, most advertising networks offer individuals, a way to opt-out from the collection of their
data by advertising partners who participate in the Network Advertising Initiative (NAI) and the Digital
Advertising Alliance (DAA) (www.aboutads.info/choices). This does not opt you out of being served
advertising entirely as you will continue to receive generic advertisements.
5. WHAT IS THE GOOGLE ANALYTICS COOKIE AND HOW IS IT USED?
Our Services uses Google Analytics, a web analysis service provided by Google Inc. (“Google”) which is based on Cookie technology. The information generated by the Cookie is usually sent to and stored in a Google server in the USA. On behalf of Ecton, Google will use the generated information to evaluate your use of the website, to compile reports on website activities, and to provide the website operator with additional services connected with website and Internet use. The IP address transmitted by your browser in connection with Google Analytics is not collated with other data by Google. We have also taken measures to anonymize such IP address and to limit its retention period by default. Further information about the privacy practices Google Analytics is available at
www.google.com/policies/privacy/partners/. Further information about your option to opt-out of
Google Analytics is available at https://tools.google.com/dlpage/gaoptout.
6. “DO NOT TRACK” SIGNALS
Your browser settings may also allow you to transmit a “Do Not Track” signal when you visit various
websites. Whilst we do not change our practices in response to a “Do Not Track” signal in the HTTP
header from a browser or mobile application, you can manage your cookies preferences, including
whether or not to accept them and how to remove them, through your browser settings and our Cookie Banner as instructed above. Please bear in mind that disabling cookies may complicate or even prevent you from using the Services. To learn more about “Do Not Track” signals, you can visit
http://www.allaboutdnt.com/.